Umbel

Umbel is an acclaimed branding and visual design studio headquartered in Sabaneta, Colombia. We craft cohesive corporate brand identities, comprehensive rebranding systems, custom product packaging, and visual design assets for consumer retail brands, fashion labels, and lifestyle companies across Latin America and internationally.

Corporate Rebranding Strategy & Visual Identity

Our creative process defines brand core values, storytelling, and market positioning. Umbel designs custom typography systems, corporate logo architectures, color tokens, and detailed brand identity manuals that ensure consistent brand application.

Product Packaging & Digital Asset Design

Umbel extends brand identity into physical packaging design and digital marketing collaterals. From eco-friendly retail packaging and unboxing collateral to digital UI design templates, we create visual touchpoints that captivate consumers.

Strategic Brand Governance & Scalable Interface Maintenance

Umbel delivers ongoing visual brand asset management, UI design system maintenance, and digital interface enhancements to maintain brand consistency across all customer touchpoints.