Wunderman Thompson MAP

Wunderman Thompson MAP (operating globally as VML MAP) is a world-leading enterprise marketing automation, customer relationship management (CRM) architecture, and MarTech solutions agency with key operational hubs in San Rafael (Costa Rica), Copenhagen, London, and New York. As a specialized center of excellence within the global VML network, the agency empowers Fortune 500 corporations, multinational consumer brands, and enterprise software firms to transform customer data into personalized digital interactions.

The agency specializes in architecting and deploying complex enterprise marketing automation platforms, cloud customer data platforms (CDPs), and omni-channel customer journeys. Utilizing top-tier MarTech infrastructure—including Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, Google Cloud Platform, and AWS—their technical strategists and software engineers construct automated lifecycle marketing pipelines, multi-tenant lead scoring engines, and real-time behavioral data integration systems.

Beyond platform implementation, Wunderman Thompson MAP provides end-to-end campaign operations, technical CRM management, data analytics, and digital experience optimization. Their multi-disciplinary teams construct responsive HTML email templates, dynamic web landing pages, predictive personalization algorithms, and automated API integrations that connect back-office databases with front-end customer touchpoints across multiple global markets.

Operating with a global enterprise consulting model, Wunderman Thompson MAP enforces strict ISO data privacy compliance, GDPR governance, and enterprise security standards. By combining deep technical MarTech expertise with creative strategy, the agency enables international brands to scale personalized customer communications, optimize marketing return on investment, and accelerate long-term revenue growth.